Introducing
Exclusive and Unapologetic
The first geolocation platform built to connect you with verified Black-owned businesses — on your terms.
Discover
Find verified Black-owned businesses near you — restaurants, wellness, retail, and more — curated and close.
Connect
Member-only deals, a community social feed, and a network that moves with intention and keeps wealth in the community.
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A founding membership — one payment, lifetime access. Be part of the first 500 at a rate that never comes back.
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Our Story
Michael F. Whiteman
Founder & CEO
Heritage
First-generation
Caribbean American
Roots
Saint Lucia · Trinidad
Queens, New York
Growing up in Queens, one truth became impossible to ignore: Black businesses survived or shuttered based almost entirely on the support of their own community. No algorithm surfaced them. No platform championed them.
As a military member and avid traveler, the founder came to know the struggle firsthand — landing in a new city and searching for the Black-owned businesses that scratch the itch, the ones that feel like home. Along the way came the privilege of standing in the presence of remarkable entrepreneurs whose businesses deserved far more exposure than they were getting. More Noir grew out of both: the absence felt on the road, and the brilliance found everywhere it looked.
"Within the Caribbean community, it is imperative to support each other — to encourage wealth and prosperity among one another."
More Noir exists to act on that belief — centralizing Black business discovery city by city, connecting a paying member community directly with verified Black-owned businesses, and keeping Black wealth within the community where it belongs.
Exclusive and Unapologetic — built by us, for us.
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